There are countless various possibilities when it comes to social media campaigns for brands. Because social is not always clear-cut and binary, it might be challenging to determine which social networking ad campaign is best for your brand. Testing a range of ads is the most excellent approach to deciding which advertising is most effective for your company, brands, and audience.
One of the best things about social media is that you can try the next week again with a completely different strategy if your campaign fails. If you are not sure where it starts when it comes to a perfect social networking campaign for your company and brand? In that case, we’ll give you a head start.
We’ve listed some of our favorite social media marketing and campaign types that you can quickly incorporate into your social marketing plan, including polls, partnerships, images and video ads, carousel ads, playable ads, collection ads, and story ads. We have divided two sections, such as social networking campaigns idea and social networking ads.
Table of Contents
Discover which decision is better for your brand by continuing to read!
Social networking campaigns idea
Polls are a fantastic way to boost page engagement and gain essential insights into your current customers. Polls might be used on Twitter, Facebook, Instagram posts, and Instagram stories, although how you execute the poll will vary on each channel.
Polls on Facebook
If you only have two options, you may conduct polls on Facebook utilizing the poll tool for Facebook posts. However, you’ll need to design your own unique poll if you have more than two options. Simply go to the “Write a Post” section of your Facebook page and pick the three dots in the lower right corner to reveal more post-type options if you want to use Facebook’s built-in poll feature.
You may choose “poll” from the list of post options. This then generates the structure of a post where you might add your caption (i.e., your poll question), your two poll alternatives, the number of poll questions, the poll’s duration, and the associated GIF or image for each poll option.
On Facebook, you can search for their collection of GIFs, or you may upload your brand-related image. We advise using the built-in GIF picker for polls that are only for entertainment. If your poll has more than two options, you’ll need to make a unique image that lists all of the choices and ask your audience to vote through “engagements.”
It means that if your poll has four choices, each choice will be associated with a different response: heart, haha, wow, angry, or sad. Your customer must choose the “interaction” they wish to “vote” for. By calculating which engagement was used the most, you can determine which choice was the winner! Facebook polls can be left open for as long as you like, or even forever! Polls on Facebook are one of the most effective ideas for social networking ad campaigns that you should try.
Polls on Twitter
Twitter was the first social media platform to add polling features. Additionally, Twitter is the only network that enables you to create polls with up to 4 options, compared to other platforms’ limit of 2. Unfortunately, polls on Twitter cannot have images included, which does make them less engaging.
Due to this, we advise using Twitter polls for questions where you would prefer direct or honest responses rather than just for engagement. This is an ideal option if you want to use this social networking ad campaign idea for an honest review.
Polls on Instagram
You may use an interactive sticker called an Instagram Poll in your Instagram stories to ask questions and provide voting options. Your followers can vote on your poll after you share it, and you can view the results immediately. Along with analyzing the votes, you may also observe who voted on your poll and which option they chose.
Instagram is an effective social networking ad platform that may help you achieve your goal. Instagram polls are a fantastic way to increase engagement on your Instagram stories because they allow your followers to participate in your posts.
As it turns out, asking questions is the most effective idea for social networking ads campaign. Along with the poll’s technique, you can choose video and image ads, stories ads, slideshow ads, carousel ads, collection ads, playable ads, messenger ads, etc.
Partnerships are a fantastic way to reach a larger, more relevant audience on social media. Your social media reach, following size, and engagements can boom if you choose solid connections or partnerships for your brand.
When choosing a partnership, you should consider your audience’s preferred platforms, social persona, and the companies that best complement your own. Decide whether you’re going to establish a collaboration with an influencer agency, Facebook Groups, or another company once you’ve zoned down whom you’re going to approach.
Partnership with influencers
If you do partnerships or collab with influencers, it may help you to increase reach and brand awareness. Millions of individuals watch the majority of social media influencers, and the top 50 Instagram influencers have more than 2.5 billion followers on their accounts.
Based on that, influencer marketing, in which you collaborate with influencers whose niche suits your services or products, will provide you with a fantastic opportunity to get in touch with millions of potential customers. If you want to promote your brand through influencer marketing, it could be one of the best ideas & fundamentals of an effective social media marketing campaign.
Partnership with Brand Ambassadors
A brand ambassador program is a kind of collaboration that is comparable to influencer partnerships. A brand ambassador program is a collaboration between a brand and an influencer aiming to increase brand recognition and sales.
Ultimately, the influences become the identity or face of the brand & use their platform to promote a service or product. In return, ambassadors commonly gifted free merchandise for their contribution. Depending on their impression & reach within their following and beyond, the greater impact the company or brand will have.
Partnership with brand ambassadors is one of the best fundamentals of an effective social media marketing campaign. Along with these, you can do partnerships with Facebook groups and other brands to increase brand identity and get quality leads.
Social networking ads campaign
You can run various kinds of ads on different social networking platforms, such as Facebook, Instagram, Twitter, Pinterest, TikTok, Snapchat, etc.
Image & video ads
You can run this ad on almost every social networking ad platform mentioned above. It is the most common advertising format of these platforms. Advertisers may promote services, new products, and brands and use them at each stage of the sales funnel with the use of a single, high-quality video or image. Due to these facilities, image and video ads are considered one of the top social networking ads campaigns.
Stories ads are full-screen video, image, or carousel ads that are presented via Instagram, Facebook, or Messenger. However, unlike regular stories, story ads don’t vanish after 24 hours, providing them freedom of expression and greater breadth. Stories ads are the most effective social networking ads campaign.
Slideshow ads are video-like advertisements that use up to ten photos or one video and are shown as a slideshow. They differ from video advertisements due to their simple-to-create and fast-loading nature. If you want to promote your products or services for brand awareness and identity, this ad format could be one of the top social networking ad campaigns.
Advertisers might display two or more videos or images in a single ad by using carousel advertisements. Each advertisement can be presented with its unique description, headline, link, or CTA (call-to-action). You may choose this ad format on the most effective social networking ad platforms and can see better consequences.
With the help of collection ads, people can discover, browse & buy products from their phones more quickly. To provide an immersive experience, each advertisement combines a main video or image with several supplementary visuals in a grid-like layout. Due to these features, it is considered one of the best social networking ad campaigns.
Playable advertisements are a type of interactive video ad created specifically for mobile app advertisers to attract users to their application with a demo-like process. You can entice consumers without being obtrusive if you let them try out your app before they download or buy it.
These are all top social networking ad campaigns that may help you promote your brand and services and boost your brand identity effectively.
Immediate benefits of Social Networking Ad Campaign
Social networking ad campaigns help to boost brand awareness
With the help of social media marketing, you may boost your conversion rate.
When you communicate and engage with your customers on social networking platforms, it may help your brand or business to improve brand loyalty by developing a loyal customer base.
When you promote your product or brand through social networking ad platforms, you may get quality leads for your business.
If you are afraid of spending too much money, then social media ads are absolutely for you; due to their cost-effective nature.
Most social networking giants provide a user-friendly ad platform. By handling your advertising campaigns via ad managers, like Facebook Ads manager for your Instagram and Facebook ads or campaign manager for your LinkedIn ads, you may make sure your ads are set up to gain the results you are aiming for.
In the e-commerce world, social media marketing ad campaigns are one of the most effective and efficient ways to reach your target audience and convert them into customers. They all are one of the top social networking ad campaigns; If you choose any of those advertising campaigns for your business, you are just a few steps away from success.