Have you created a website? Are you surprised about its lack of popularity? Don’t worry, as this is a common occurrence. Many people are wondering why their website is not trending, especially when they feel that the content is excellent. This is because people nowadays are inundated with too many websites. A quick search will let you know that in January 2020, there were nearly 1.3 billion websites, of which 189 million were active. With so many websites, people have become selective in the kind of websites they visit. While many website features are considered by them before they visit these sites, one important feature is the UX. Most people don’t have the relevant skill but don’t worry. It’s time you used some ui/UX design studios.
What is UX?
UX stands for user experience. It is used to describe the interaction between users and products. In the context of a website, it means how the user feels when visiting it. If the site regularly hangs when the user visits, their experience with the website becomes terrible. What if the user feels that navigating through the website is complex? If these situations occur, why should any customer waste their time with your website? There are many websites usually offering similar services, and customers should go there. This is why UX is so important. UX aims to provide a better experience for the user.
Design of UX
There are some key features that you have to keep in mind before you design UI UX design agency.
- Experience – Only the end users’ needs are not what should be considered. The company’s needs should also be considered. A lot of value can be brought in by considering how the needs of both companies and the usersintersect with each other and designing an experience centered around that. This will ensure value to both the participants.
- Interaction – How does the user interact with the various elements that are present on the website? This question must be asked by every website. If the interaction is designed to be complex and time-consuming, no user will use that service. The interaction has to make the user feel like they have obtained value. This value could even be the way they feel seeing the transition of the website. A quick transition is convenient for the user, which means that they will save time.
- UserResearch – Without getting feedback from the user, whatever decisions you make are done on assumptions. While you feel a particular element is providing a good experience for the user, in reality, the user could feel the opposite. So, you have to request feedback from users and work on addressing the problems they have experienced.
- InformationArchitecture – This is how the information on the website is organized. If the information is cluttered, then the user has no idea how to navigate through the cluster and extract the information required. In the end, a user always focuses on convenience.
It is difficult for a company to have the required skills to implement a compelling UI. UX design studios are the way that these websites can employ the use of specialized talent to improve the popularity of their website.