Over time, consumers have become more health-conscious. Almost half of them read labels before placing the food boxes in their shopping cart. This has made packaging box manufacturers work on it. Food labels are not just a source of information but it’s a chance for brands to boost sales. They are found on wholesale food boxes and contain all the information about the product. Labels help you to make healthy dietary choices. They should follow regulatory requirements for compliance with food standards. Moreover, it is necessary to design labels on food boxes in a way to meet ever-changing consumer needs and expectations. Much of it depends on the demographics of the target audience.
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Consumers look for the List of Ingredients in Food Boxes:
According to research, 70% of consumers read food labels in the search of ingredients. Therefore the box food company should highlight the list of ingredients in their packaging design and ensure that it’s adequately legible. Most of these consumers belong to the old age group. Some who want to follow a weight loss plan also prefer to read labels on food boxes to go. They also want to get the knowledge that when the product is manufactured and for how much time it will remain fresh. The amount of sugar, calorie count, and grams of fat are some of the preferred things to know.
For example, if a consumer purchases French fry cartons, he will prefer to know the calorie count or amount of fats per serving. Providing customers with such valuable information not only satisfy them but also proves beneficial for your brand’s reputation. The marketers have come up with another conclusion that the consumers are more persuaded by associating the product description with the words like “free from, organic, natural and real”. Let us take the case of a bakery owner. While designing custom cookie boxes, the manufacturer can print them with a label, “Free from additive fats and artificial flavors.” Such informative labels on cookie boxes can attract customers and motivate them to make a purchase.
Consumers Care for Brand Identity:
Another important purpose of a food label is to highlight the brand to which it belongs. A large percentage of consumers are brand-conscious. They purchase a product mainly because of its brand identity. If the brand is well-reputed, the consumers ignore other things and go for a purchase. Therefore, it has become necessary for brand owners to reflect their identity on food boxes by designing attractive labels. Creating window food boxes with the brand’s logo is a useful tactic. Even in the case of food deliveries, the takeout containers wholesale should be designed with the brand’s name and logo. The food delivery box suppliers should work on every little detail to design high-value packaging which meets consumer requirements.
Shoppers Prioritize Food Labels with Expiration Dates:
Besides, knowing about the brand and the list of ingredients, another common consumer need is to gain accurate information about the expiry of the product. It has been seen that a large proportion of consumers prioritize food labels with expiration dates. The corrugated food boxes which give reliable information about expiry become a preferred choice. Even if your food is packed in plastic pouches, labels should highlight such facts. Providing consumers with accurate information is the best way to build their trust in your brand. Let us take the example of some of the popular brands for frozen food. Among several similar choices, the consumers pick up frozen food boxes wholesale, which are clearly labeled with manufacturing and expiry dates.
Food Labels are Important for Subscription:
Food subscription boxes are becoming trendy these days. The people who are not fond of leaving their place to shop in the supermarket, subscribe to monthly subscription boxes for food. Food labels play an important role in designing your packaging. According to research, consumers believe that the best food subscription boxes are those which are properly labeled. The packaging should highlight the brand’s name, nature of the product, ingredients, nutritional value, and other details related to manufacturing and expiry. Consumers are also willing to know about the ingredients which may cause any allergic reactions like nuts, gluten, or celery. The calorie count per serving makes them monitor their daily intake. Moreover, the concerns about sustainability and environmental impact should be reflected in food subscription boxes. The use of food labels is an effective way to address consumer needs.
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